WARNER BROS. ENTERTAINMENT,
a fully integrated, broad-based entertainment company, is a global
leader in all forms of entertainment and their related businesses across
all current and emerging media and platforms. The fully integrated,
broad-based company stands at the forefront of every aspect of the
entertainment industry from feature film, television and home
entertainment production and worldwide distribution to DVD, digital
distribution, animation, comic books, product and brand licensing,
international cinemas and broadcasting.
In
addition to its long-standing position as the industry's preeminent
creator and distributor of feature films, television programs,
animation, video and DVD, Warner Bros. Studios has also become one of
the foremost authorities on utilizing licensing and merchandising to
grow and reinforce its brands, on pioneering new forms of distribution,
and on marshaling its vast creative and business resources to build
world-renowned entertainment franchises that become appreciating assets
in its unrivaled library.
One
of the most respected, diversified and successful motion picture and
television studios in the world, Warner Bros. Studios began when the
brothers Warner (Albert, Sam, Harry and Jack L.) incorporated their
fledgling movie company on April 4, 1923. In 1927, the release of the
world’s first "talkie," (synchronized-sound feature film), "The Jazz
Singer," set a character and tone of innovation and influence that would
become synonymous with the name Warner Bros. And--as Al Jolson foretold
in this milestone movie--"you ain’t heard nothin' yet!"
Since
those early days, Warner Bros. Studios has amassed an impressive legacy
based on world-class quality entertainment and technological foresight
and created a diversified entertainment company with an unparalleled
depth and breadth. Its unmatched consistency and success is built on a
foundation of stable management throughout its history (especially by
entertainment industry standards), long-term creative relationships with
many of the world’s leading talent, and an unwavering dedication to
excellence.
Today,
the vast Warner Bros. library, considered one of the most prestigious
and prodigious in the world, consists of more than 6,650 feature films,
40,000 television titles and 14,000 animated titles (including over
1,500 classic animated shorts).
Warner
Bros. began with the four Warner brothers--Albert, Sam, Harry and Jack.
In books chronicling the American film industry, the brothers are all
legendary, especially the flamboyant showman Jack L. Warner. Pioneers in
their own right, the Warners brought sound to movies, introduced the
first "four-legged star," revitalized the movie musical, created the
gangster-picture era, and produced a number of socially significant
films that evoked national awareness about growing problems of their
times.
In
1903, the brothers began in the film business as traveling exhibitors,
moving throughout Ohio and Pennsylvania with their portable projector.
One of the first pictures they showed was Edwin S. Porter's "The Great
Train Robbery," the first motion picture to tell a definite story. By
1907, they were operating from a converted store in New Castle,
Pennsylvania, which they named the Cascade Theatre. With Albert and
Harry selling tickets, Sam ran the hand-crank projector while Jack sang
"illustrated" songs during the intermissions to sister Rose's piano
accompaniment. Within the year, they had opened two more theaters in New
Castle.
By
1908, the Warners had acquired 200 film titles, distributing films
throughout western Pennsylvania (as the Duquesne Film Exchange) and,
later, opened new exchanges in Norfolk, Virginia and Atlanta, Georgia.
Realizing, however, that the large profits from movies would come not
just from distribution and exhibition, but also from production, the
Warners moved to California and established a small production base at
18th and Main Streets in Culver City.
Their
first full-scale picture, "My Four Years in Germany," based on the
best-selling book by America's ambassador to the court of Kaiser
Wilhelm, premiered in 1918 and grossed an amazing (for that time) $1.5
million.
Later
that year, the Warner brothers purchased property at 5842 Sunset
Boulevard for $25,000, and the Warner Bros. West Coast Studios was born.
With Harry as president and Albert as treasurer, guiding the company's
finances, Sam and Jack focused on production, incorporating their new
movie studio on April 4, 1923. Their projects included "The Beautiful
and Damned," which employed a young writer named F. Scott Fitzgerald,
adapting his novel for the screen. In 1924, they created the world's
first "four-legged superstar," Rin Tin Tin, who would become known to
the Warners as "the mortgage lifter" for his box-office reliability. At
the other end of the artistic spectrum, the Warners could proudly point
to "Beau Brummel," starring a handsome young John Barrymore. They also
enjoyed an alliance with director Ernst Lubitsch, whose "The Marriage
Circle" and "Kiss Me Again" brought the Studio much critical acclaim.
And
although Warner Bros. was now established as a complete film company,
showcasing both successful commercial and artistic properties, it lacked
company-owned theaters and thus struggled to compete in the Hollywood
community.
In
May 1925, Sam and Harry heard the first faint sounds of "talking
pictures" in the New York offices of Bell Laboratories' parent company,
Western Electric. Sam, self-taught in mechanics, instantly recognized
the groundbreaking potential of this new technology and immediately
installed the new sound equipment in their just-acquired Vitagraph
Studios in Brooklyn.
On
October 6, 1927, Warner Bros. Pictures released "The Jazz Singer,"
starring Al Jolson, and a whole new era began, with "pictures that
talked," bringing the Studio to the forefront of the film industry. "The
Jazz Singer" played to standing-room-only crowds throughout the country
and earned a special Academy Award for technical achievement. However,
Sam Warner paid for his family's triumphant achievement with his
life--dying of sheer exhaustion the day before the movie premiered. The
Warners went on to quickly produce the first "all-talking" movie and
their first "talking" gangster film, "The Lights of New York." By late
1928, the rush for sound was on, with the Warners well out in front.
In
1928, the brothers bought The Stanley Company of America for its
theater chain, which included one-third ownership of First National
Pictures. Later that year, they purchased the rest of First National,
acquiring a newly built studio in Burbank (in California’s San Fernando
Valley, which today remains the home of Warner Bros. Studios). The
Warners invested heavily into converting the new studio into the finest
movie sound facility in the world. Stages were soundproofed, and
underground conduits linked each stage with a special state-of-the-art
sound building where recording could take place under exacting
laboratory conditions.
The
Studio's "contract players" became some of the greatest stars of all
time: Bette Davis, James Cagney, Paul Muni, Humphrey Bogart, Edward G.
Robinson and Errol Flynn, among others. Behind the camera were Hal
Wallis, Darryl F. Zanuck, Busby Berkeley, Michael Curtiz, William
Wellman, Howard Hawks and Mervyn LeRoy, to name just a few.
Among
the major films produced during the 1930s were "The Petrified Forest"
(Bette Davis, Leslie Howard and Humphrey Bogart), "Little Caesar"
(Edward G. Robinson) and "The Public Enemy" (James Cagney)--the latter
two ushering in a "neo-realistic" approach to film storytelling and the
trend toward "tough-guy" movies. With Darryl F. Zanuck as Jack Warner's
production chief, director Mervyn LeRoy made "I Am a Fugitive from a
Chain Gang," a film that led to prison reform. "Black Legion" (dealing
with the Ku Klux Klan), "Black Fury" (about the mistreatment of coal
miners) and "They Won't Forget" (about prejudice and lynching in the
Deep South) were all fact-based, hard-hitting exposés reflecting
America's social problems. The company also produced "A Midsummer
Night's Dream," directed by the great Max Reinhardt and William
Dieterle, Busby Berkeley's "42nd Street," and many lavish Errol Flynn
swashbucklers. These were intermixed with classic filmed biographies on
the lives of Benjamin Disraeli, Louis Pasteur, Benito Juarez and Émile
Zola, the latter earning the Studio its first Oscar for "Best Picture"
in 1937. The '30s also marked the beginning of the now-classic Looney
Tunes and Merrie Melodies cartoons.
Releasing
some 40 pictures a year in the 1940s, the Studio produced such classics
as "The Maltese Falcon," "Sergeant York," "King's Row," "Yankee Doodle
Dandy," "Casablanca" (the Studio’s second "Best Picture" Oscar),
"Mildred Pierce," "The Treasure of the Sierra Madre" and "Johnny
Belinda."
The
1950s brought "A Streetcar Named Desire," "House of Wax" (in 3-D), "A
Star Is Born," "The High and the Mighty," "Dial 'M' for Murder," "Mister
Roberts," "Hondo," "Moby Dick," "The Bad Seed," "The Searchers,"
"Sayonara," "Marjorie Morningstar," "Auntie Mame," "The Nun's Story" and
the three films which made James Dean a legend: "East of Eden," "Rebel
Without a Cause" and "Giant."
The
Warner Bros. Television story began in 1955 when the venerable Warner
Bros. film studio made a bold move into what was then a fledgling new
arena—television—with the debut of the western adventure "Cheyenne." In
those early pioneering days, comedy was the king of the small screen,
but Warner Bros. Television targeted a different genre, the dramatic
series—and carved out an important new and very successful niche.
"Cheyenne" was only the first of the many hits to come in the '50s. Also
launched that decade were the now-classic series "Maverick," "77 Sunset
Strip," "Colt .45" and "Hawaiian Eye." In July of 1958, Harry Warner
died peacefully at home.
During
the 1960s, Warner Bros. Pictures released such notable films as
"Ocean's Eleven," "Splendor in the Grass," "Gypsy," "The Music Man," "My
Fair Lady" (the Studio’s third "Best Picture" Oscar), "The Great Race,"
"Who's Afraid of Virginia Woolf?," "What Ever Happened to Baby Jane?,"
"Bonnie and Clyde," "Camelot," "Cool Hand Luke" and "The Wild Bunch." On
the television side, Warner Bros. Television debuted such hits as
"F-Troop" and "The FBI." In 1967, an aging Jack Warner sold the Studio
to Elliot and Ken Hyman, and it was renamed Warner Bros.-Seven Arts. In
November of the same year, Albert Warner died at the age of 83.
Seven
Arts' association with the Studio was short-lived. In November 1969,
Steve Ross and his Kinney Corporation purchased the company, and it
became Warner Communications, Inc. Ross had also purchased DC Comics
(and its classic characters) in 1968 and Ted Ashley's talent agency,
Ashley Famous Agency in 1967. DC Comics was folded into WCI, while
Ashley Famous was spun off to avoid conflicts of interest. Ted Ashley
stayed on board as Chairman & CEO of Warner Bros., who with the help
of Frank Wells and John Calley, ushered the Studio into the next
decade.
The
1970s saw the release of such landmark films as "Woodstock," "A
Clockwork Orange," "Klute," "Dirty Harry," "What's Up, Doc?," "The
Exorcist," "Blazing Saddles," "Mame," "Barry Lyndon," "Dog Day
Afternoon," "All the President's Men," "The Outlaw Josey Wales," "Oh,
God!," "The Goodbye Girl," a remake of "A Star Is Born" and "Superman."
And, in the television arena, such hits as "Kung Fu," "Harry O,"
"Alice," "Chico and the Man," "Wonder Woman," "Welcome Back, Kotter" and
"The Dukes of Hazzard" made their debuts.
The
'70s also saw the rise of a new genre of television programming--the
mini-series--in which the Studio established an almost unequaled record
of excellence from the start. The incomparable David L. Wolper began his
exclusive agreement with Warner Bros. in 1976 and went on to produce
some of television's most-watched and most-honored productions,
including "Roots," "Roots: The Next Generations," "The Thorn Birds,"
"North & South" and "Alex Haley's Queen." In 1978 Jack Warner
died--the same year that the studio he had co-founded showed record
profits.
Beginning
in December of 1980, under the new leadership of Robert A. Daly and
Terry Semel, Warner Bros. made artistic and box-office history with such
films as the Academy Award-winning "Chariots of Fire," "The Right
Stuff," "The Killing Fields," "The Color Purple," "The Mission," "The
Accidental Tourist," "Dangerous Liaisons," the "Police Academy" films,
"Arthur," "Private Benjamin," "The World According to Garp," the
"National Lampoon's Vacation" movies, "Empire of the Sun," "Full Metal
Jacket," "The Witches of Eastwick," "Stand and Deliver" and "Bird," as
well as such worldwide phenomena as "Superman II," "Superman III,"
"Lethal Weapon," "Lethal Weapon 2" and "Batman" (which spawned one of
the most lucrative franchises in movie history and the establishment of
Warner Bros. Consumer Products). In the '80s, Warner Bros. Television
launched some of its most-popular and most-acclaimed programming ever,
including "Murphy Brown," "Life Goes On," "China Beach," "Growing
Pains," "Spenser: For Hire," "Scarecrow and Mrs. King" and "Head of the
Class."
In
1989, Warner Bros. initiated its strategy of growing a market for its
films by building state-of-the-art multiplex theaters in underserved
territories overseas, operating them until they are mature businesses
and then moving onto new frontiers. The first of these ventures was in
Australia.
That
same year, Warner Communications, Inc. acquired entertainment
powerhouse Lorimar Telepictures, one of the most prolific and highly
regarded production companies of the day. Putting the rich Lorimar
library under the extraordinary Warner Bros. Studios umbrella secured
Warner Bros.’ place as the leader in both feature films and television.
Beginning
with its multi-Emmy Award-winning series "The Waltons," Lorimar had
built a tradition of quality and innovative programming. The company not
only introduced television's first mini-series "The Blue Knight" in
1972, but also presented the first primetime serial and forebear of
primetime soap operas, "Dallas." Along with "Dallas," Lorimar produced a
number of notable series, including "Knots Landing," "Falcon Crest,"
"Eight is Enough," "Full House," "The Hogan Family," "Perfect
Strangers," "Step by Step" and "Family Matters."
The
1990s was a seminal decade for the Studio, starting with the 1990
merger of Warner Communications, Inc. and Time Inc. to form Time Warner,
Inc., one of the world's largest communications and entertainment
companies. Other important milestones include: the Studio's creation and
utilization of a unique film co-financing and worldwide distribution
business model; the revitalization of Warner Bros. Animation with the
animated television series "Steven Spielberg Presents Tiny Toon
Adventures" (1991); the opening of Warner Bros.' first international
theme park (Movie World in Australia, 1991); the consolidation of Warner
Bros. Television and Lorimar Television (1993); the debut of such
megahits as "ER," "Friends" and "The Drew Carey Show" (1994, 1994 and
1995, respectively); the launch of the Company's first, and the
country's fifth, national television network, The WB (1995); becoming a
dominant force in the production and worldwide distribution of first-run
syndicated programming; taking over of the management of the Turner
library (1996); becoming an early adopter of the Internet as a
promotional tool and outlet for original content; and leading the
development and the launch of the revolutionary DVD format.
At
the box office in the 1990s, Warner Bros. Pictures continued to break
records and earn critical raves around the world. The decade got off to a
great start as "Driving Miss Daisy" won Academy Awards for "Best
Picture," "Best Actress" and "Best Screenplay" for 1989. "Best Picture"
Oscar nominations followed for "GoodFellas" (1990) and "JFK" (1991).
Clint Eastwood's "Unforgiven" (1992) garnered four Oscars ("Best
Picture," "Best Director," "Best Supporting Actor" and "Best Editing"),
followed by an Oscar nomination for "The Fugitive" (1993). The Studio
made history in 1999 when, for the first time, its domestic box office
surpassed the $1 billion mark and for the third time in the 1990s, it
passed $1 billion internationally. "The Matrix," alone, took in some
$460 million at the worldwide box office, breaking Warner Bros.
Pictures' worldwide revenue record and creating an extraordinary new
brand for the Studio.
On
October 4, 1999, 28-year-Warner Bros. veteran Barry Meyer and Castle
Rock Entertainment's Alan Horn took over the reins of Warner Bros. (as
Chairman & CEO and President & COO, respectively) from Daly and
Semel, marking the end to one of the most enduring and successful
partnerships in the history of the entertainment industry and the
beginning of a new, record-breaking era of profitability in the history
of the Studio.
The
year 2000 brought the Studio continued success with such films as "The
Perfect Storm," "Space Cowboys" and Castle Rock's "Miss Congeniality."
In
2001, Warner Bros. Pictures shattered every one of its own box office
records and several industry records thanks to the beginning of the
Harry Potter phenomenon ("Harry Potter and the Sorcerer's Stone"),
"Ocean’s 11," "A.I. Artificial Intelligence," "Cats & Dogs" and,
internationally, "Miss Congeniality." Domestic box office reached $1.23
billion, and international box office soared to $1.34 billion. "Harry
Potter and the Sorcerer's Stone" holds a worldwide box office of $973.6
million, and stands as the Studio's highest-grossing film and the
industry's third-highest grossing film of all time in worldwide box
office.
The
second Harry Potter film ("Harry Potter and the Chamber of Secrets,"
the fourth-highest grossing film internationally of all time),
"Scooby-Doo," "Divine Secrets of the Ya-Ya Sisterhood," "Insomnia," "A
Walk to Remember" and "Two Weeks Notice" made 2002 another
record-breaking year for Warner Bros. Pictures, with box office receipts
surpassing the $1 billion mark for the third time domestically and the
fifth time internationally. Warner Bros. Pictures' $1.6 billion in
international receipts led all studios and was both a new record for
Warner Bros. Pictures, as well as the second-highest gross ever from a
major studio.
Warner
Bros.' various businesses continued to be category leaders in 2003.
Warner Bros. Pictures had its second-best domestic box office year in
history ($1.16 billion) and its best-ever year at the international box
office ($1.63 billion), making for the Studio's most successful
worldwide box office year ever. Warner Home Video was number one in
overall marketshare, and Warner Bros. Television was the industry's
number-one supplier of television programming. Consumer Products
celebrated its 20th anniversary having racked up $50 billion in
worldwide retail sales in two decades, and International Cinemas opened
Paradise Warner Cinema City in Shanghai, marking the first time the
Chinese government allowed a major U.S. theatrical company to
extensively brand an in-country theater.
2004
was a history-making year for the Studio. Warner Bros. Pictures had its
most successful year ever, with $3.41 billion in worldwide box office,
which included $2.19 billion in overseas receipts, marking the first
time a studio crossed the $2 billion mark internationally in a single
year (it was also the fifth time domestically and seventh time
internationally Warner Bros. Pictures broke the billion-dollar barrier).
Contributing to this success were "Harry Potter and the Prisoner of
Azkaban," "Troy," "Ocean's 12" and "The Polar Express." WBTV was again
the industry's leading supplier of programming to the six networks, and
Warner Home Video finished the year as the industry's marketshare leader
(for the sixth time in the preceding eight years).
In
2005, Clint Eastwood's "Million Dollar Baby" brought the Studio four
Oscars, including "Best Picture" and "Best Director." In February of
that year, Warner Home Video established an in-country video
distribution and marketing operation in China, making WHV the first U.S.
company ever to do so. "Batman Begins" and "Charlie and the Chocolate
Factory" were two of the summer's biggest hits with more than $370 and
$470 million in worldwide box office, respectively. In an unprecedented
entertainment industry trifecta, Warner Home Video, Warner Bros.
Pictures and Warner Bros. Pictures International all finished 2005 as
the market share leader in their respective business categories.
In
2006, Warner Bros. Pictures' domestic and international divisions each
had their sixth consecutive billion-dollar-plus years at the box office;
Warner Home Video was the industry's marketshare leader; and the Warner
Bros. Television Group was the industry's leading supplier of primetime
series to the broadcast networks. The Studio's The WB Television
Network was replaced by The CW, a joint venture with CBS Corporation;
the Warner Bros. Television Group launched Warner Horizon Television
(lower-budgeted scripted and reality primetime series for network and
cable) and Studio 2.0 (original short-form digital programming for
broadband and wireless devices); and Warner Premiere, a new
direct-to-platform production arm, was founded.
In
2007, Warner Bros. Pictures' domestic and international divisions each
had their most successful years ever, as well as their seventh
consecutive billion dollar-plus years at the box office. The Studio's
domestic box office reached $1.42 billion, and overseas receipts soared
to $2.24 billion, an industry record. Warner Home Video was once again
the industry's leader, with an overall 20 percent marketshare. The
Warner Bros. Television Group's companies remained category leaders,
producing for all platforms and outlets, and are moving boldly into the
digital realm with ad-supported video-on-demand as well as broadband and
wireless destinations.
In
2008, Warner Bros. had a worldwide box office of $3.59 billion. Warner
Bros. Pictures set a Studio and an industry record with $1.78 billion in
domestic receipts, international box office reached $1.81 billion, and
the year marked the eighth time Warner Bros. crossed the billion-dollar
mark domestically and the 11th time internationally. Warner Home Video
dominated the U.S. sales categories as the number one company in total
video sales (DVD and Blu-ray combined), DVD, new theatrical releases, TV
on DVD releases and total high-definition titles sold. Internationally,
WHV is the number one studio with 16 percent world market share and a
23 percent world market share among all Hollywood studios. The Warner
Bros. Television Group's companies remained category leaders, producing
for all platforms and outlets, and are moving boldly into the digital
realm with ad-supported video-on-demand as well as broadband and
wireless destinations.
In
2009, Warner Bros. had a record-breaking worldwide box office of $4.01
billion. Warner Bros. Pictures set a Studio and industry record with
$2.13 billion in domestic receipts, international box office reached
$1.88 billion, and the year marked the ninth time Warner Bros. crossed
the billion-dollar mark domestically and the 12th time internationally.
Warner Home Video dominated the U.S. sales categories as the number one
company in a number of key categories, including total video sales (DVD
and Blu-ray combined). Internationally, WHV is the number one studio
with 14 percent world market share and a 21 percent world market share
among all Hollywood studios. The Warner Bros. Television Group’s
companies remained category leaders, producing more than 40 series for
the broadcast, cable and first-run programming marketplaces. Charged
with growing the Studio's entire portfolio of television businesses,
WBTVG is continually developing new business models for the evolving
television landscape, including VOD, broadband, wireless and home video
exploitation of its vast library.
In
2010, the Warner Bros. Pictures Group broke the all-time industry
worldwide box office record with receipts of $4.814 billion, which
surpassed the prior record of $4.010 billion (set by the Studio in
2009). Warner Bros. also established a new industry benchmark for the
international box office with a total of $2.93 billion (marking a record
third time of crossing the $2 billion threshold) and retained its
leading domestic box office ranking with receipts of $1.884 billion.
2010 also marked the 10th consecutive year Warner Bros. Pictures passed
the billion dollar mark at both the domestic and international box
offices. Warner Home Video was, once again, the industry's leader, with
an overall 20.6 percent marketshare in total DVD and Blu-ray sales. The
companies comprising the Warner Bros. Television Group and Warner Bros.
Home Entertainment Group remain category leaders, working across all
platforms and outlets, and are trendsetters in the digital realm with
video-on-demand (transaction and ad-supported), branded channels,
original content, anti-piracy technology and broadband and wireless
destinations.
In
2011, the Warner Bros. Pictures Group grossed $4.7 billion at the
worldwide box office ($1.83 billion domestic, $2.87 international) with
both its domestic and international divisions crossing the
billion-dollar mark for an 11th consecutive year, a feat unmatched by
any other studio. The Pictures Group has exceeded $4 billion globally
for three consecutive years, also a milestone no other studio has ever
achieved. Warner Home Video was, once again, the industry’s leader, with
an overall 21.9 percent marketshare in total DVD and Blu-ray sales. WHV
was also the number one home entertainment studio internationally in
2011. The companies comprising the Warner Bros. Television Group and
Warner Bros. Home Entertainment Group remained category leaders working
across all platforms and outlets. WBTVG produces some of the most
popular and successful television series in broadcast, cable and
first-run syndication and continues to increase its footprint in branded
channels and local-production around the world. WBHEG is the driver
behind a number of key industry-wide initiatives to promote digital
ownership, including UltraViolet and Project Phenix, as well as the
Studio’s anti-piracy operations. Both WBTVG and WBHEG support Warner
Bros.’ video-on-demand (transaction and ad-supported), original digital
content, and broadband and wireless destinations.
In
2011, the Warner Bros. Pictures Group grossed $4.7 billion at the
worldwide box office ($1.83 billion domestic, $2.87 international) with
both its domestic and international divisions crossing the
billion-dollar mark for an 11th consecutive year, a feat unmatched by
any other studio. The Pictures Group has exceeded $4 billion globally
for three consecutive years, also a milestone no other studio has ever
achieved. Warner Home Video was, once again, the industrys leader, with
an overall 21.9 percent marketshare in total DVD and Blu-ray sales. WHV
was also the number one home entertainment studio internationally in
2011. The companies comprising the Warner Bros. Television Group and
Warner Bros. Home Entertainment Group remained category leaders working
across all platforms and outlets. WBTVG produces some of the most
popular and successful television series in broadcast, cable and
first-run syndication and continues to increase its footprint in branded
channels and local-production around the world. WBHEG is the driver
behind a number of key industry-wide initiatives to promote digital
ownership, including UltraViolet and Project Phenix, as well as the
Studio’s anti-piracy operations. Both WBTVG and WBHEG support Warner
Bros.’ video-on-demand (transaction and ad-supported), original digital
content, and broadband and wireless destinations.
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